Market Synopsis

The global automation testing market size was USD 19.04 Billion in 2022 and is expected to reach a value of USD 91.11 Billion in 2032 and register a revenue CAGR of 19% during the forecast period. The need for effective software quality assurance, expanding use of DevOps approaches, and rising need for quicker and more accurate software testing processes are the main drivers of market revenue development.

The process of automating software testing, which saves time and effort compared to manual testing, involves employing software tools and frameworks. Automation testing is becoming increasingly popular due to the desire for quicker and more effective software development processes. Because traditional manual testing techniques take a long time to complete and are prone to human error, businesses find it challenging to keep up with the rising demand for high-quality, swift software development.

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The market for automated testing is expanding as a result of the adoption of DevOps principles, which place emphasis on collaboration and automation between development and operations teams. To release software rapidly and effectively, DevOps teams need a continuous integration and Continuous Delivery (CI/CD) pipelines. Automation testing is essential for ensuring that the software is extensively and precisely tested at every stage of the development process, which lowers the likelihood of errors and raises the software's quality.

Also, the demand for automation testing is being driven by the requirement for effective software quality assurance. Organizations must make sure that their software applications are of a high calibre and live up to client expectations in the fiercely competitive business environment of today. Automated testing contributes to higher software quality by catching faults and flaws earlier in the development cycle, which lowers the cost and work needed to rectify them later.

The market for automated testing is expected to increase due to the rising acceptance of cloud-based testing solutions and the development of artificial intelligence and machine learning technologies. Scalability, flexibility, and cost-effectiveness are just a few advantages that cloud-based testing systems provide, making them a desirable choice for businesses of all kinds. Automation testing solutions can learn from past test results and increase the precision and effectiveness of the testing process thanks to artificial intelligence and machine learning technologies.

It is expected that the market for automation testing will expand significantly across a number of end-use industries, including IT and telecom, BFSI, healthcare, and retail. The need for software applications and the expanding acceptance of Digital technology in these industries are driving the demand for effective and efficient software testing procedures.

However, constraints, including the high cost of automated testing tools and the shortage of qualified people are expected to limit market growth. Small and medium-sized businesses may be discouraged from implementing automation testing due to the high cost of the tools, and the lack of qualified personnel may restrain market expansion.

In conclusion, the market for automation testing is expected to expand significantly over the course of the forecast period due to the rising demand for accurate and quick software testing procedures, the rising use of DevOps techniques, and the requirement for effective software quality assurance.

Government Regulations:

  • The U.S. Federal Communications Commission (FCC) encourages businesses to use automation testing tools, such as automated software and hardware testers, to ensure that their products meet FCC standards for reliability and performance.
  • The European Union (EU) has introduced regulations that require companies to use automated testing tools to test the safety and security of products that are sold in the EU.
  • The International Organization for Standardization (ISO) has established standards for quality assurance systems, including requirements for using automation testing tools.
  • The U.S. Department of Defense (DoD) requires companies supplying goods and services to the U.S. government to use automated testing tools in order to meet DoD standards for quality and reliability.
  • The Indian government has issued guidelines that encourage the use of automation testing tools for software development projects in order to ensure product quality and reliability.
  • These regulations are expected to drive growth in the automation testing market as companies strive to meet regulatory standards.

Component Type Outlook:

Based on component type, the global automation testing market has been segmented into tools and services. Due to enterprises' rising usage of automated testing tools to enhance their testing process and efficiency, the tools category accounted for a sizeable market share in 2021. Using automation testing solutions to automate time-consuming and repetitive manual testing procedures helps to shorten testing durations and costs. Moreover, the increased test coverage, accuracy, and dependability offered by automated testing technologies contribute to greater software quality and a shorter time to market. The rising need for agile driving the adoption of automated testing tools across many industries and DevOps approaches as well as the necessity for continuous testing and integration.

Due to the increasing need for consultation, installation, and maintenance services for automation testing, the services segment is expected to experience the fastest revenue CAGR throughout the projection period. The consultation, installation, training, and support services, as well as the maintenance and upgrade services, are all included in the services section. Consultation services assist businesses in choosing the appropriate automation testing technologies and approach that support their corporate goals. The installation, configuration, and integration of automation testing tools into the current testing environment are made easier with the aid of implementation services. Users can receive instructions on how to use automation testing technologies effectively and efficiently through training and support services. Automation testing tools are kept current with the newest technologies and features thanks to maintenance and upgrade services, which also guarantee the tools' seamless operation.

Throughout the forecast period, the market for automated testing is expected to expand significantly, propelled by the rising use of cloud computing and digital transformation technologies across numerous sectors. The need for quicker software delivery and quality assurance is driving the need for automated testing tools and services. The market is expected to experience growth due to the increasing demand for mobile and online apps, the development of AI and machine learning in testing, and the expanding need for test automation in the healthcare and life sciences sectors.

Also, due to the increased demand for digital transformation and the expanding use of agile and DevOps approaches, automated testing use is expected to rise in the Asia Pacific area. The region's automated testing market is expected to expand as a result of the presence of significant industry participants and a skilled labour pool. In addition, government programmes and regulations that support digitalization and automation across a range of industries are expected to support the expansion of the region's market for automation testing.

In conclusion, the increasing use of automation testing tools and services across a variety of sectors is likely to propel the worldwide automation testing market to considerable growth over the forecast period. Agile and DevOps approaches, cloud technologies, and the adoption of digital transformation are all expected to promote market expansion. The market for automation testing is expected to increase as a result of government initiatives, the existence of key market participants, and the availability of skilled labour.

Application Outlook:

Based on the kind of application, the global automation testing market is segmented into online, mobile, desktop, and cloud. The web application category dominated the market in 2021 and is expected to continue to do so over the course of the forecast period. One of the main factors fueling market expansion is the growing use of web-based applications in a variety of sectors, including healthcare, e-commerce, and finance. The demand for web automation testing tools is also expected to increase as a result of the increased demand for software that is tested and delivered more quickly while also being more accurate and efficient.

Due to the increasing number of smartphone users around the world, the mobile application segment is expected to develop at a high rate during the forecast period. The increased use of mobile applications for both personal and professional purposes might be attributed to the rising demand for mobile automation testing technologies. Moreover, the adoption of mobile automation testing solutions is being driven by the requirement to create high-quality applications with improved user experiences.

Due to the widespread usage of desktop applications across numerous industries, including healthcare, finance, and education, the desktop application category is expected to have a sizable market share during the projection period. Delivering high-quality desktop apps with improved user experience and efficiency is required, which has led to an increase in demand for desktop automation testing solutions.

Due to the growing usage of cloud-based apps across numerous sectors, the cloud application category is expected to have considerable growth during the projected period. The demand for cloud automation testing tools is rising as there is an increasing need to create high-quality cloud-based applications with improved security, scalability, and reliability.

Furthermore, it is expected that the demand for automated testing tools across all application types will be driven by the growing use of agile and DevOps approaches for software development and testing. The use of automation testing technologies can speed up testing, increase testing precision, and raise software quality in general. Moreover, the use of automated testing technologies is expected to be fueled by the rising demand for affordable and effective testing solutions.

In conclusion, the increasing use of automation testing tools across a variety of application types is likely to propel the worldwide automation testing market towards significant growth throughout the forecast period. With the growing demand for delivering high-quality apps with improved user experience and efficiency, the demand for automation testing tools is expected to rise even higher.

Regional Outlook:

The automated testing market is a multi-national, rapidly expanding sector of the economy. Due to the growing usage of automated testing tools across a variety of industries, including healthcare, BFSI, and retail, North America held the biggest revenue share of the market in 2021 and is expected to maintain its dominance over the forecast period. Moreover, the region's presence of significant market players like IBM Corporation, Microsoft Corporation, and Accenture is expected to fuel market expansion.

Throughout the forecast period, the Asia-Pacific region is expected to have the largest revenue Growth. The region's sizable and expanding IT sector contributes significantly to the demand for automated testing solutions. Due to the presence of numerous software development firms that are swiftly embracing automated testing solutions to enhance the quality of their products, India and China are leading the industry in the area. Moreover, as companies look to enhance the dependability and performance of their online platforms, the region's expanding e-commerce sector is fueling demand for automated testing solutions.

Over the forecast period, Europe is expected to increase moderately. Several significant market participants in the automation testing space call this region home, including Capgemini, Atos SE, and TATA Consultancy Services. The manufacturing sector, which is implementing automation testing tools to improve product quality and lower production costs, is primarily responsible for the region's demand for testing automation solutions. Also, as businesses look to strengthen their online platforms to stay competitive, the development of the digital economy in Europe is expected to fuel market expansion for automated testing. Due to rising demand for automation testing, the market for that type of testing is expected to expand dramatically over the next few years.

automation-testing-market-regional

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Competitive Landscape:

The global automation testing market is highly consolidated, with a few dominant players accounting for a majority of the market share. The major players in the market are adopting various strategies such as mergers and acquisitions, collaborations, product launches, and partnerships to strengthen their position in the market. Some of the leading companies in the global automation testing market are:

  • IBM Corporation
  • Capgemini SE
  • Infosys Limited
  • Wipro Limited
  • Accenture plc
  • Cognizant Technology Solutions Corporation
  • Tata Consultancy Services Limited
  • Qualitest Software Testing & QA
  • Testim.io
  • Tricentis GmbH

Strategic Development:

  • In 2021, IBM Corporation announced the acquisition of Instana, a leading AI-powered application performance management (APM) solutions provider . The acquisition aims to strengthen IBM's AI-powered automation capabilities and enhance its hybrid cloud management offerings.
  • In 2020, Capgemini SE announced the acquisition of Advectas, a leading data science and business intelligence company in Scandinavia. The acquisition is aimed at strengthening Capgemini's data and analytics capabilities and expanding its presence in the Nordic region.
  • In 2020, Infosys Limited announced the launch of Cobalt, a set of services, solutions, and platforms designed to help enterprises accelerate their digital transformation journey. The platform includes automation tools, AI and machine learning capabilities, and a suite of pre-built industry solutions.
  • In 2020, Wipro Limited announced a strategic partnership with IBM Corporation to help enterprises accelerate their hybrid cloud journey. The partnership includes Wipro's cloud offerings, AI and automation capabilities, and IBM's hybrid cloud platform and AI-powered automation tools.
  • In 2020, Accenture plc announced the acquisition of Sentelis, a leading data science and AI consulting company in France. The acquisition is aimed at strengthening Accenture's AI and data science capabilities and expanding its presence in the French market.

New Product Launches:

  • IBM Corporation: In 2021, IBM launched Watson Orchestrate, a new AI-powered automation tool that helps enterprises automate their routine tasks and processes. The tool integrates with various enterprise systems and applications and can be customized to meet specific business requirements.
  • Capgemini SE: In 2021, Capgemini launched Perform AI, a new suite of AI-powered automation tools that help enterprises automate their business processes and workflows. The suite includes tools for document processing, customer service, and supply chain optimization, among others.
  • Infosys Limited: In 2021, Infosys launched Live Enterprise, a new digital platform that helps enterprises accelerate their digital transformation journey. The platform includes automation tools, AI and machine learning capabilities, and a suite of pre-built industry solutions.
  • Wipro Limited: In 2020, Wipro launched Holmes 2.0, an enhanced version of its AI and automation platform. The platform includes new features such as cognitive automation, intelligent automation, and advanced analytics capabilities.
  • Accenture plc: In 2020, Accenture launched myNav, a new AI-powered automation tool that helps enterprises optimize their supply chain operations. The tool uses AI and machine learning algorithms to provide real-time insights and recommendations to improve supply chain efficiency and reduce costs.

Market Segmentation:

For the purpose of this report, Reports and Data has segmented the global automation testing market based on component, application, and region:

Automation Testing Market Report Scope

PARAMETERS DETAILS
The market size value in 2022 USD 19.04 Billion 
CAGR (2022 - 2032) 19%
The Revenue forecast in 2032

USD 91.11 Billion

Base year for estimation 2022
Historical data 2020-2021
Forecast period 2022-2032
Quantitative units
  • Revenue in USD Billion

  • CAGR from 2022 to 2032

Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered By Component Outlook, Application Outlook, Regional Outlook
By Component Outlook  
  • Managed services
  • Professional services
  • Tools
  • Services
By Application Outlook  
  • Web
  • Mobile
  • Desktop
  • Cloud
Regional scope North America; Europe; Asia Pacific; Latin America ; Middle East & Africa
Country scope U.S.; Canada; U.K.; Germany; France; BENELUX; China; India; Japan; South Korea; Brazil; Saudi Arabia; UAE; Turkey
Key companies profiled IBM Corporation, Capgemini SE, Infosys Limited, Wipro Limited, Accenture plc, Cognizant Technology Solutions Corporation, Tata Consultancy Services Limited, Qualitest Software Testing & QA, Testim.io, Tricentis GmbH
Customization scope 10 hrs of free customization and expert consultation

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